An identity for the newly renovated St Albans Museum + Gallery. Referencing the flag of St Albans, the logo is made up of the flag’s negative space – four triangles which combine to create a new framing device. The aim is to emphasise the gallery’s role as a meeting place in St Albans, where there is always something new to discover. The triangles are brought to life throughout the identity, highlighting images, folding to form caption stands, and emerging from the walls to create a unique wayfinding system.

Strategy – Jane Wentworth Associates
Exhibition design – Mowat & Co
Production – Fonteyne Signs
Print – Boss Print
Photography – Cecelina Tornburg