Start-rite Shoes

A new identity for Start-rite Shoes, a 200-year-old children’s shoe company in the UK. The aim is to retain the brand’s iconic heritage, make it stronger and bolder, and rediscover the sense of playfulness and exploration at the heart of the brand.

Strategy – Jo Graham Consulting
Typeface design / digitisationJeremy Tankard / Roger Taylor
Twins illustrationRebecca Sutherland
AnimationJay Dingle
PhotographyFiona Burrage (lifestyle) / Tony Hay (product)
FilmAdam Clitheroe (director) / Shoot Media (production)