A new identity for Start-rite Shoes, a 200-year-old children’s shoe company in the UK. The aim is to retain the brand’s iconic heritage, make it stronger and bolder, and rediscover the sense of playfulness and exploration at the heart of the brand.
Strategy – Jo Graham Consulting
Typeface design / digitisation – Jeremy Tankard / Roger Taylor
Twins illustration – Rebecca Sutherland
Animation – Jay Dingle
Photography – Fiona Burrage (lifestyle) / Tony Hay (product)
Film – Adam Clitheroe (director) / Shoot Media (production)